Events and Attractions

Fielding the best in entertainment and hand’s-on fun for you, there’s something everyone can enjoy at our celebration.

Award-Winning Arts and Crafts

 

Presented by Physicians Choice by GEMCare Health Plan

 

More than 250 artists and crafters from across the nation showcase their original works with a festive array of paintings, sculptures, ceramics, children’s toys, accessories, photography, textiles, outdoor furniture, jewelry, and more. The fun is in the discovery and the chance to visit with the artists and also get items personalized for that special someone.

Contest Area

Presented by Coca-Cola

 

Strawberry Tart Toss

Ready set goooooooo!!! In your face fun at the Contest Area. Sign up 30 minutes prior to each event, entry fee $1.

11:00am and 2:00pm daily

Whether you’re the giver or the receiver it’s pure gooey delight. Participants peer through a berry cutout while contestants take aim with a delicious strawberry tart for sweet revenge.

Strawberry Pie Eating

1:00pm and 4:00pm daily

A timed challenge you can really sink your teeth into. Contestants are challenged to devour every last bite of a yummy strawberry pie — no fork or spoon allowed.

Musical Entertainment

Serving up a medley of tunes to suit any musical taste, two stages will be jammin’ throughout the weekend with a variety of stunning concert performances.

Dr. Kato Stage (click here to view a complete musical lineup.)

Presented by Budweiser

 

 

Festival Stage (click here to view a complete musical lineup.)

Presented by Southern California Ford Dealers

 

 

 

Strawberryland for Kids

Presented by the Ventura County Star

 

 

Kids rule in this magical oasis where all activities are included in the admission price. Youngsters won’t want to miss the free rides, bungee bounce, climbing wall, berry go whirl, mini train, and more. The Jest In Time Family Fun Stage, presented by Muvico Theaters,  features a full day of entertainment with juggling, clowns, puppet shows and more, while everyone’s favorite character Strawberry Shortcake greets guests and gives out “picture perfect” hugs.

Strawberry Promenade

Presented by FOOD Share

Jam-packed with all things berry, this tented oasis brings strawberries straight from the field to you with exhibits, celebrity cooking demonstrations and engaging presentations. Saturday, the strawberry smack down gets underway when finalists from the popular “Berry Blast Off” recipe contest prepare their dishes in a quest for the grand prize holiday cruise vacation. Sunday, MasterChef Adrien Nieto shares his cooking secrets.

Green Scene

 

Presented by Coca Cola

 

Offering some fun eco-wise ways to be kinder on the environment this haven for all things green boasts interactive displays that help our planet.

In 2004 the California Strawberry Festival received the “Waste Watch” award for its sustainable “green” event practices with recycling and operational priorities.

2011 “Green” results:

• 20,000 people took advantage of the free park ‘n’ ride shuttle to get to the Festival.
• More than 1,000 pounds of food was donated to FOOD Share.
• 7.96 tons of materials were recycled and diverted from landfills.

USTA SmashZone

 

The USTA SmashZone, the premier fan interactive attraction at the US Open, is a new addition to the Festival. With a 53-foot interactive trailer that will anchor two kid-sized tennis courts, the mobile experience utilizes a play format known as 10 and under tennis. Designed for kids ages 10 and under, SmashZone offers an experience into the game on smaller courts using kid-sized racquets along with lower compression balls. The location within Strawberryland also offers interactive fun with a green screen photo opportunity on the cover of Tennis Magazine, virtual tennis gaming by Nintendo, touch screen kiosks, and more.

In conjunction with their exhibit, the USTA is offering a free one-year junior membership to any new member under the age of 10. Please visit www.tryusta.com.

To find out more about the SmashZone mobile tour, also check out www.10andundertennis.com.

Kids Care Zone

Presented by Top Valu Markets

 

 

 

Centrally located within Strawberryland For Kids and designed with parents in mind, this helpful area features a nursing station, a baby changing area and also serves as “Lost and Found” for kids and items.

Strawberry Shortcake

Everyone’s berry best friend, Strawberry Shortcake is the official reigning princess of Strawberryland For Kids, greeting her pals and giving hugs to friends.