Events & Attractions


Events and Attractions

Fielding the best in entertainment and hand’s-on fun for you, there’s something everyone can enjoy at our celebration.

Contest Area

#1Coca Cola Logo 250 Pixel By 250 Pixel

Presented by Coca-Cola

Strawberry Tart Toss

11:00am and 2:30pm daily Ready set goooooooo!!! In your face fun at the Contest Area. Sign up 30 minutes prior to each event, entry fee $1.


Strawberry Pie Eating

1:00pm and 4:00pm daily
A timed challenge you can really sink your teeth into. Contestants are challenged to devour every last bite of a yummy strawberry pie — no fork or spoon allowed.


Strawberry Relay Race

5:00pm daily
A team timed challenge where participants go through a set of obstacles to gather fixings for a strawberry dish the teammate must devour in record time.


Berry Best Hat Contest,

#1Coca Cola Logo 250 Pixel By 250 PixelPresented by Coca-Cola



Put the Kentucky Derby to shame with your own berry-creation bonnet. Attend the Festival with sensational strawberry “bling” on your crown, and you could win. The contest gets underway at 3:00pm with a stunning parade on the Festival Stage with the crowd cheering you on. Must be 18 or older and check in by 2:00pm at the Community Connections booth — limited to the first 50 sign ups.  Click here for official rules.

Berry Best Dressed Baby Contest

Alexander--NEW logoPresented by Alexander Buick GMC Cadillac



For kids up to 4 years of age. Attend dressed in your most fetching berry attire. The contest parade gets underway at 3:30pm at the “Jest In Time Family Fun Stage.” Must check in by 2:30pm at the Community Connections booth — limited to the first 50 sign ups.  Click here for official rules.

Strawberry Shortcake Build Off Contest



Presented by Bimbo Bakeries USA

stacked straw shortcake


Now there’s a contest where contestants who build the tallest strawberry shortcake are rewarded for their mastery. The contest is open to patrons 15 years or older. Four contestants will be given three minutes to assemble the tallest shortcake creation that must remain standing. Contest times are 12:45pm, 2:45pm and 4:45pm. The crowd determines the winner. Prizes include a coupon for a free strawberry shortcake. Yum!

 Keep an eye out for our super contests via  and you could be a winner!

Musical Entertainment

Serving up a medley of tunes to suit any musical taste, two stages will be jammin’ throughout the weekend with a variety of stunning concert performances.

Festival Stage


Presented by Southern California Ford Dealers

Click here for Festival Stage schedule.

Dr. Kato Stage

Presented by Budweiser

 Click here for Dr. Kato Stage schedule.

Budweiser stage

Award-Winning Arts and Crafts

CA Strawberry Commission


 Presented by the California Strawberry Commission


More than 200 artists and crafters from across the nation showcase their original works with a festive array of paintings, sculptures, ceramics, children’s toys, accessories, photography, textiles, outdoor furniture, jewelry, and more. The fun is in the discovery and the chance to visit with the artists and also get items personalized for that special someone. Nestled amidst the booths, youngsters will enjoy the hand’s on “Kids Interactive Berry Craft Patch” where they can make & take crafts and enter to win prizes.


Click here to view our 2015 Arts & Craft exhibitors.

Strawberryland for

Mission and FOOD SharePresented by Food Share and Mission Avocados


Kids rule in this magical oasis where youngsters have a multitude of enhanced rides and attractions to choose from (cost $1 each). Favorites include the bungee bounce, climbing wall, berry go whirl, mini train, and more. The new Polar Bear slide will add to the thrills. Everyone’s berry best friend, Strawberry Shortcake is the official reigning princess of Strawberryland For Kids, greeting her pals and giving hugs to friends.


The Jest In Time Family Fun Stage


Presented NRG Energy



Limitless laughter abounds with non-stop live performances on stage throughout the day under the tented bigtop. From jugglers and clowns to puppet and magic shows, and more. It’s also the location for the hugely popular “Berry Best Dressed Baby Contest” happening at Saturday/Sunday 3:30pm where infants ages up to 4 years of age who attend dressed in festive strawberry attire can win prizes for both kids and parents. Sign-up at least one hour prior at the Community Connections booth.

Strawberry Shortcake


Celebrate Strawberry Shortcake’s 35th birthday! As the reigning princess of Strawberryland For Kids, Strawberry will be spreading happiness with Festival patrons, who can look forward to a new season of “Strawberry
Shortcake’s Berry Bitty Adventures” this June on Discovery Family. After exploring the fun of the Strawberry Festival, keep the excitement going by downloading Strawberry’s new “Food Fair” app from Budge. Be sure to say hello and “like” Strawberry on Facebook, too, at!


Strawberry Promenade

Fruli logo AI-01


Presented by Fruli Premium Strawberry Beer


Jam-packed with all things berry, this tented oasis brings strawberries straight from the field to you with exhibits, celebrity cooking demonstrations and engaging presentations. Saturday, the strawberry smack down gets underway when finalists from the popular “Berry Blast Off” recipe contest prepare their dishes in a quest for the a grand prize holiday getaway. Ongoing festivities throughout the day add to the Festival experience.


Kids Care Zone




Presented by Univision Los Angeles



Located within Strawberryland For Kids and designed with parents in mind, this helpful area features a nursing station, a baby changing area and also serves as “Lost and Found” for kids and items. Kids Are 1st offers free fingerprinting IDs for youngsters.

© 2011 California Strawberry Festival Suffusion theme by Sayontan Sinha